Vale dos Barbados
With a long tradition of producing commodity coffee across several generations, the brand decided to make the business more profitable by focusing on high-quality coffee production.
Harmony with the Atlantic Forest, care for the surrounding ecosystem — including the Barbado monkey species — along with traceability and meticulous production processes, reduced use of chemicals, and the unique location where the coffee is grown, all contribute to making Vale dos Barbados a coffee with soul.
We were commissioned to create a new packaging system capable of accommodating multiple coffee varieties while also reducing printing costs. During the immersion phase of the project, it became clear that we needed to go beyond packaging alone.
We identified opportunities to refine the logo and the need to redesign the pattern in order to reduce the number of colors and standardize the thickness of the illustration’s line work. Additional technical adjustments were also made to ensure proper reproduction through silkscreen printing.
The main challenge was to enhance what was already working well while refining what needed adjustment to meet technical printing requirements, all while preserving the brand’s core personality attributes.
