Ours
Ours is a café based in Saudi Arabia that, beyond delivering exceptionally high standards in service, coffee, and food, offers an atmosphere reminiscent of a film set — transporting customers into a dreamlike, floral world.
Our challenge was to translate these qualities into the visual identity and internal graphic materials of the café, ensuring harmony with the interior design project that was already in place.
We created a versatile brand designed to work across different media and scales, capturing the attention of people who value care, warmth, and meaningful moments in a cozy, calm, and welcoming environment. The result is an identity that feels joyful, romantic, elegant, and simple.
The logo was created using custom lettering with soft curves and a contrast between fine and bold strokes, bringing a sense of grace and lightness that harmonizes with the space. The color palette, graphic materials, and illustrations further enhance this feeling, evoking the beauty and atmosphere of the Ours environment.
