Óbany
Óbany was born from the partners’ need to implement a new business model, focused on offering new products to a more demanding audience.
Based in the south of Brazil, the engineering and architecture firm designs and delivers high-end residential projects. We repositioned the brand by creating a new name and a new visual identity that, together, convey the qualities of an experienced, elegant, and charismatic company.
We created a name inspired by another language to convey elegance and charm. Óbany refers to the transparency with which the company conducts its processes with clients, as well as the sense of flow and harmony that must be reflected in each home — shaped around the families who will live there.
Within families, people interact; projects are technical and rooted in the exact sciences — they are about calculation and results; and every construction process is dynamic, with no two projects ever being the same. These ideas inspired the graphic forms that shape the visual language of the brand’s identity.
