Raízes Gastrobar
Raízes is a company born from its founders’ passion for spreading joy. A brand guided by respect, a desire to welcome, to be part of other people’s stories, and by the generosity of wanting to see others feel good.
Raízes was created to make someone’s day better. A place designed to become part of the routine of those who want to feel good, eat well, clear their minds, and smile. A space meant to turn everyday moments into something special.
It is a place where people naturally come together, brought together by a pleasurable experience and a distinctive gastronomic offering — marked by quality, variety, and a celebration of traditional recipes from Espírito Santo.
As a strategic approach, we developed a visual identity that balances elegance with a human touch, in line with the brand’s values and context.
The color palette is deeply connected to the gastronomic universe — drawing inspiration from spices, food, and beers — while also referencing leaves and nature, reinforcing a sense of warmth, authenticity, and well-being.
Raízes is not conventional — it is different.
To reflect these qualities in the logo, we created a hand-crafted design. This approach reinforces the brand’s message that what we do comes from within — from the heart — and is authentic and genuine.
We also created a set of illustrations that reinforce the brand’s energetic, free-spirited, creative, human, joyful, and outgoing personality.
