Truck Fire

Truck Fire is a skatewear brand from Espírito Santo, Brazil, whose core differentiator lies in the high quality of its products and a philosophy that challenges the negative stereotypes often associated with skate culture. The brand deliberately avoids aggressive or rebellious messaging, offering a more inclusive and refined approach to skatewear.

We developed Truck Fire’s visual identity through a cohesive system of colors, logo, and typography, designed to support versatile clothing and accessory lines. The identity allows the brand to speak both to skateboarders and to those who appreciate skate culture while seeking well-designed pieces suitable for everyday life — from casual outings to work environments.