Belyô

A women’s fashion brand that understands personal style as a form of self-expression.

Belyô is feminist by nature and by positioning. The brand encourages self-love and recognizes the importance of fostering freedom — the freedom to exist exactly as one is.

We created the name and visual identity to elegantly convey empowerment and a sense of welcome.

We reflected on how, throughout every stage of life, we adapt, change, and perceive the world in different ways. From this idea came the inspiration of the dragonfly — a creature that goes through multiple cycles, shedding its old skin at each stage, as growth and evolution are only possible through transformation.

This led us to embrace the plurality of everything we have been, everything we are, and everything we will become. From that vision emerged the winged woman — the dragonfly woman — who takes flight with every change, always singular and plural at the same time.